Food and Service Products Company / Ahmad Kusyaryman Kamaruddin

• Main Author: Kamaruddin, Ahmad Kusyaryman
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Entrepreneurship. Risk and uncertainty; Food service; Restaurants, cafeterias, tearooms, etc.
• Online Access: https://ir.uitm.edu.my/id/eprint/54436/1/54436.pdf; https://ir.uitm.edu.my/id/eprint/54436/
• Institution: Universiti Teknologi Mara

The manufacturer of Brahim’s products, Dewina Food Industries Sdn Bhd was founded in 1986 by it’s Managing Director, Datuk Haji Ibrahim bin Haji Ahmad Badawi, a former university lecturer and specialist in food and agricultural consultancy and research, together with Mr. Tatsunobu Abe, a Japanese Entrepreneur. In its initial years of operation, DFI was better known as a supplier of military rations to regional armies and the United Nations Peacekeeping Forces, due primarily to the unique features of its retort pouch products. Brahim’s gradually gained steady commercial market presence and strong brand awareness within Malaysian and regional markets. Production capacity was increased to meet growing demands.