ENT 530 Social Media Portfolio: Sweetb / Siti Syaradibah Abdul Latiff

• Main Author: Abdul Latiff, Siti Syaradibah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Baking. Confectionery; Cakes. Cupcakes
• Online Access: https://ir.uitm.edu.my/id/eprint/54767/1/54767.pdf; https://ir.uitm.edu.my/id/eprint/54767/
• Institution: Universiti Teknologi Mara

Sweetb is a small business that offers products and service to the customer who likes to eat Brownies that is yummy, chocolate and sweet. It is suitable for all age groups because this brownie is very chewy and fudgy that easy to eat. The strategic location for this business operates in a developing housing area in Mont Kiara, Kuala Lumpur. Sweetb was established in 2016 until now and the business owners choose to venture into this field because she has confident in the experience of baking. Throughout this phase as well, this brownie has been selling around Kuala Lumpur and Selangor that are not far away. It is either can cash on delivery or delivery by application which are Grab delivery or Lalamove. This Sweetb brownies comes in two different choices which are plain brownies and brownies with chocolate drizzling topping. The price of the Sweetb brownies is also affordable for the customer based on the flavor they want to buy which are RM35 and RM38 that store inside the box. This brownie also can keep it for weeks or not more than 2 months.