Adabi Consumer Industries Sdn. Bhd. / Siti Najiha Mohd Fudzi

• Main Author: Mohd Fudzi, Siti Najiha
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Business; Industrial research. Research and development
• Online Access: https://ir.uitm.edu.my/id/eprint/54910/1/54910.pdf; https://ir.uitm.edu.my/id/eprint/54910/
• Institution: Universiti Teknologi Mara

Firstly, for this case study or company analysis in this ENT 600 subject which is known as technology entrepreneurship, we as a student must complete this task by investigate and find the company to make company analysis. Then, I have found the company which is Adabi Consumer Industries Sdn. Bhd. As we know, the colour of Nasi Kerabu is from Bunga Telang. The blue purple colour of Bunga Telang give a unique colour to the Nasi Kerabu. The issue is all the seller of Nasi Kerabu will have problem with the production of Bunga Telang as they continuosly use Bunga Telang. They need to have a lot of Bunga Telang plants. The main problem is limitation when taking Bunga Telang as when they want to use Bunga Telang to make Nasi Kerabu, they need to wait for a few days for the Bunga Telang comes up. So, there is a solution when we make Bunga Telang paste, so the seller of Nasi Kerabu can use this paste because it is convenience and easy to buy without wasting their time searching for Bunga Telang stock. When it comes to the innovation, there will be Research & Development of Bunga Telang because Bunga Telang has a lot of benefit to adult which focus on the healthy lifestyle. All of these solutions are in one purpose in producing very quality product to be served to our customers in order to sustain our business growth, developments and more achievements ahead. The expectation for this product is I hope to achieve the objective which is to solve the problem by provide the Bunga Telang paste to all seller in Malaysia and all over the world.