ENT 530 Case Study : Maksu Nasi Ayam Madu / Ainin Sofiya Kamarulzaman ... [et al.]

• Main Authors: Kamarulzaman, Ainin Sofiya, Abdillah, Atikah, Abdul Gani, Muhamad Nur Syafawi, Nor Sallehudin, Nur’Ain Fatin, Rahman, Nur Irdawati, Sanudin, Nursyuhadatul Aisyah, Mohd Nor Azri, Nurul Ain Shafikah, Mohd Azam, Nuralya Huda
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Business; Nutrition. Foods and food supply; Cooking, Malay
• Online Access: https://ir.uitm.edu.my/id/eprint/55028/1/55028.pdf; https://ir.uitm.edu.my/id/eprint/55028/
• Institution: Universiti Teknologi Mara

For this case study, we decided to choose a micro-business company which is Maksu Nasi Ayam Madu. In this case study, we provided the company information, where we explain the background of the business, organizational structure, marketing, operational strategy, and financial achievement. Maksu Nasi Ayam Madu who are owned by Mrs. Fatimah sells variety of food such as Nasi Ayam Madu for the main menu, Mee Curry, Bone Soup with rice, chicken porridge, and others. The business was run by Mrs. Fatimah and her husband from March 2013 until now. Now, she has three subordinates to control the business under her guidance. Besides, we also identify SWOT analysis for Maksu Nasi Ayam Madu. For SWOT analysis, it is one of the advantages to identify the strength, weaknesses, opportunities, and threats of the business that can reduce the chance of failure by understanding what the business is lacking and eliminating hazards that would catch the business unawares. Furthermore, this case study also shows findings and discussions of Maksu Nasi Ayam Madu. After we conducted an online interview with the owner, we identify that the major problem that has been faced by this business is limited seating spot, and lack of marketing strategy. Here, we also provide solutions for the business to overcome those problems