ENT 530 Social Media Portfolio: Bento Cake KL / Siti Najiha Mohd Fauzi

• Main Author: Mohd Fauzi, Siti Najiha
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Cakes. Cupcakes
• Online Access: https://ir.uitm.edu.my/id/eprint/55158/1/55158.pdf; https://ir.uitm.edu.my/id/eprint/55158/
• Institution: Universiti Teknologi Mara

Cakes wouldn't go out of style, and there are many other aesthetic cakes that have won a lot of popularity recently, and they are Bento cake. Bento cake or known as Korean minimalist cakes, such as aesthetic cakes often have pastel colors and subdued tones, as well as typography and/or basic decorations like florals and beads. They're perfect for small gatherings, gifts for friends, or just to cheer up for themself. There are so many ideas for these smaller cakes, customers may leave their wishes for us to write a note on top of the cake. Bento Cake KL used a variety of cake and frosting combinations, such as whipped cream and buttercreams, with various cake flavors. Bento Cake KL strategy in marketing emphasize the best quality of the taste, look and price of our product. We offered the affordable price because we want to give a good experience to our beloved customer. They can enjoy our product without any hesitate. The management of Bento Cake KL consist three top management. General manager, financial manager and lastly operational manager. Me myself as general manager, Shanadia as financial manager and lastly, Sheralyana as an operational manager. Bento Cake Kl’s worker has extensive experience in finance, operational, business, sales and accounting.