ENT 530 Social Media Portfolio: Blossom Cookies / Muhamad Firdaus Zaidi

• Main Author: Zaidi, Muhamad Firdaus
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Cookies
• Online Access: https://ir.uitm.edu.my/id/eprint/55391/1/55391.pdf; https://ir.uitm.edu.my/id/eprint/55391/
• Institution: Universiti Teknologi Mara

Blossom Cookies is a small business that makes, selling and delivering modern cookies. It was started informally (unregistered) by me in early 2021. One of the main reasons I chose to set up my own business selling cookies was to gain experience being an entrepreneur at a young age and learn to operate a business that is said to be very difficult by the public. Since this business is still new in the industry, I did not make a large investment to continue opening a physical store, instead, I used the latest technology to introduce and expand Blossom Cookies to the local community which is Facebook. As of June 2021, the Blossom Cookies page has managed to garner 118 likes and is followed by 122 Facebook users! This shows Blossom Cookies is slowly being in the minds of the community when talking about modern cookies. Expected by the end of 2021, Blossom Cookies will garner up to 300 likes and be followed by 400 Facebook users as well as expanding its brand to Instagram as well as well-known e-commerce platforms such as Shopee and Lazada. When Blossom Cookies was set up, I introduced three main products namely Cadbury Creamy Cheese, Crunchy Cornflakes and Nutella Pod which came with 5 different variations. Product prices start as low as RM 25 - RM 40 for a single set and RM 100 for a combo set option. After more than 6 months of operation, Blossom Cookies managed to get sales of up to RM 500 per month, but it depends on the demand in the market. Among the specialties of my product is that it is made from fresh and premium ingredients, the taste and appearance of the biscuits are fresher, easy to eat by all ages, suitable to be eaten at any time and give enough enjoyment to the buyers. For now, I limit the Blossom Cookies order area around Ipoh, Perak only as the movement of people to other districts and states is limited by the implementation of total lockdown.