Solomons Tasbih / Aliya Khadijah Abdul Razak

• Main Author: Abdul Razak, Aliya Khadijah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Costume. Dress. Fashion; Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/57116/1/57116.pdf; https://ir.uitm.edu.my/id/eprint/57116/
• Institution: Universiti Teknologi Mara

Solomons tasbih is a sole proprietorship recognized as a pure play business since their products are available through online platforms. The main objective of this business is to empower small and local businesses in strengthen our economy. Tasbih is a very unique and modern product that should be introduced to the target market. The target customers among all level of ages especially to men, women and hijabis. We provided Muslim prayer beads in a range of different colours, with customisable names, at a reasonable price, and with a highquality product in the market. This is because the general manager sees a market opportunity in which selling this product will make a significant contribution. Furthermore, Solomons Tasbih began operations in 2019 and is still quite new in the industry; nevertheless, since they start, their products have nearly sold out, and it takes time to restock the materials and beads required. In order to preserve the quality of the beads, the business consistently uses the same supplier. According to the customer reviews, they gave positive feedback about the products, which encouraged them to place another order, particularly for Tasbih and Pearl Mask Extender. The Solomons Tasbih also plans to grow into the worldwide market and reach out to other Asian countries like as Indonesia and Brunei in order to improve brand awareness and sales. The Solomons Tasbih business has the potential to expand further after receiving an order from the East African country of Mauritius.