Case Study : BiteMe.Co Café / Nurul Izatil Syamimi Yahaya

• Main Author: Yahaya, Nurul Izatil Syamimi
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Success in business. Performance; Hospitality industry. Hotels, clubs, restaurants, etc. Food service; Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/57409/1/57409.pdf; https://ir.uitm.edu.my/id/eprint/57409/
• Institution: Universiti Teknologi Mara

The aim of the case study is to improve knowledge and learn the ins and outs of business. This case study teach me the way to develop the business, increase the financial of business and the ways to be a successful entrepreneur. In this case study, I can identify the business and owner background, the challenges faced in business and the characteristics of a successful entrepreneur. It also helps me in doing business plan for the future and motivated me to be an entrepreneur soon. In this case study I already done research about a cafes that is BiteMe.co. BiteMe.Co is one of the cafes that located at Pasir Puteh, Kelantan. This cafe was created by Wan Nur Syafina binti Wan Mohd Nordin. I do interview by called the owner of this cafes to know the background of this cafes and the owner. I also do the research through the Facebook and Instagram BiteMe.Co to get more information about this cafes. This cafes very famous at Pasir Puteh, Kelantan and on social media because it offers variety of product and service. Services and products that were offered by this cafes was varieties of cakes, desert, western food, snacks and coffee. The main product that offer is variety of cake and desert such as wedding cake, birthday cake, Mango Cheese Cake, Brownies Cake and so on. This cafes also doing offline and online business. The platform that use are Facebook, Instagram and WhatsApp. The major problem faced was they get bad feedback from customers. If this case happen the owner and an employees will apologize to the customer for not being able to fulfill the customers need. It because attitude and communication skills is very important in business so that customers can trust with the product and service that offers. In the current situation most of the people not go out from their house because of the covid-19 so they use the second method to solve this problem by using online platform such as Instagram, WhatsApp and Facebook to attract the customers. An employees will update their products every day on media social to promote the products and services. The services that they offers are takeaway the product, provide the cash on delivery and Food Panda services to increase their profit.