ChocoDaps Smile / Muhammad Hafiz Zaini

• Main Author: Zaini, Muhammad Hafiz
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Confectionery
• Online Access: https://ir.uitm.edu.my/id/eprint/58784/1/58784.pdf; https://ir.uitm.edu.my/id/eprint/58784/
• Institution: Universiti Teknologi Mara

“Premium chocolates ready to melt in your mouth ” is a tagline for ChocoDaps Smile page business that represent to our beloved customers. The main objective for ChocoDaps Smile is to develop differentiated product, while exploiting a smart variety that can achieve our maximum profitable growth in Confectionery industry. Another objective is ensuring highquality products and services that is one way to help our consumers to appreciate and believe in what we have to offered. We started our online business on 6 3 th April 2021 using social media platform. Our targeted customers are students since we are closed to university and schools, workers, and target a specific group of consumers with similar characteristics, such as families with young children. Since our first grand teaser opening, we received a lot of good feedback from the new and existing customer regarding the quality of our premium chocolates. Moreover, we also offered delivery service and postage with charge to those who are near to our area. By competing on quality, ChocoDaps Smile products has a unique selling proposition (USP) that gives us a USP that allows our business to lay an emphasis on total consumer and customer perceived value of our unique benefit exhibited by our service, product and brand that enables it to stand out from another competitors. Products from ChocoDaps Smile was sold over pack of twenty of Chocobar from ChodoDaps Smile. It has proven that ChocoDaps Smile is a good choice with a good quality and affordable prices product that will going to thrive here and around Malaysia.