Balqis Bakery / Nurul Nadiah Mohd Asri

• Main Author: Mohd Asri, Nurul Nadiah
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Entrepreneurship. Risk and uncertainty; Baking. Confectionery; Restaurants, cafeterias, tearooms, etc.
• Online Access: https://ir.uitm.edu.my/id/eprint/58789/1/58789.pdf; https://ir.uitm.edu.my/id/eprint/58789/
• Institution: Universiti Teknologi Mara

The original purpose of this case study is to choose one of the business or company. Balqis bakery was chosen in this case study regarding to fulfil Fundamental of Entrepreneurship (ENT 300) course requirement. All the information needed to meet the requirement of this case study has already collected. This information is obtained through this bakery's Facebook page and also through Whatsapp with the owner of Balqis Bakery. This case study starts with a brief introduction that includes the entrepreneur profile and business profile of Balqis bakery. Then followed by the entrepreneur characteristics and some pictures related to Balqis Bakery such as location, cakes, reviews, signboard and customers. Balqis Bakery is running a product-based business. Product is the tangible item that offered for sale, and it can be in physical or in virtual. In business, generally, the product is an item that can be sold and bought. The products produced need to meet the requirement of the customer’s needs and want. Besides, each product produced from the entrepreneur must involve a cost, and each is sold at a price. The price placed on a product can be changed according to the market, quality and target. So, Balqis Bakery produces products such as cakes and raw materials of baking cakes such as cream cheese, butter, cocoa powder, fresh cream, butter, baking powder and so on. Differences in size and shape of cakes produced by Wan Aziati, who is the owner of Balqis Bakery, make the cakes look more attractive and it suitable to be served for any occasion. The products also have attracted the attention of many customers because the owner decided to make some innovation using creativity by combining two elements such as classic and modern. Besides that, Balqis Bakery is solely owned by Wan Aziati, and before this bakery established, the owner has evaluated in terms of financial, types of products, price, strategic place and so on. This evaluation is essential to Balqis Bakery because it can keep improving the business performance by comparing their business with other business. So, the owner able to revise the business plans by carrying out various strategies to ensure this business can achieve tremendous demand from customers.