Café Jiwa Kopi & Bingsu / Wan Natasha Wan Naziron
Regarding to fulfill Fundamental of Entrepreneurship (ENT300) course requirement, we need to carry out a case study. During a case study, I need to collect and seeking all the information about the company to complete this case study, so we decide to contact JIWA KOP I& BINGSU Café staff to get...
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| Main Author: | |
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| Format: | Entrepreneurship Project |
| Language: | English |
| Published: |
2020
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| Online Access: | https://ir.uitm.edu.my/id/eprint/59154/1/59154.pdf https://ir.uitm.edu.my/id/eprint/59154/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |
| Summary: | Regarding to fulfill Fundamental of Entrepreneurship (ENT300) course requirement, we need to carry out a case study. During a case study, I need to collect and seeking all the information about the company to complete this case study, so we decide to contact JIWA KOP I& BINGSU Café staff to get full information about JIWA KOPI & BINGSU Café. I have contact and communicate with its staff thru the WhatsApp application because there is no face to face interview is allowed due the pandemic COVID-10. Form this way I can find out the background of the business, profile of entrepreneur, organizational structure, type of business model, products or services marketing and operational strategy. Other than that, I also enable to analysis the business and the characteristics of entrepreneur by using Personal Entrepreneurial Competencies (PECs) through case study. |
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