MANIS / Nuramalin Syahira Suffian
MANIS is an online boutique shop selling modest contemporary wear and apparel for all types of women. Our business is primarily targeting Muslim women, but it is also desirable for non-Muslim or non-hijab women to wear, as our mission is to create a clothing line that is customized to all shapes and...
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| Format: | Entrepreneurship Project |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/59407/1/59407.pdf https://ir.uitm.edu.my/id/eprint/59407/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |
| Summary: | MANIS is an online boutique shop selling modest contemporary wear and apparel for all types of women. Our business is primarily targeting Muslim women, but it is also desirable for non-Muslim or non-hijab women to wear, as our mission is to create a clothing line that is customized to all shapes and sizes of women and can be enjoyed by all women. Presently, MANIS does not have a physical store for customers to walk-in, thus, our business is only operates using an online platform on Facebook. The business had also registered with Goecommerce and had begun to operate on April 2021 through the Facebook platform.
MANIS business is owned by Nuramalin Syahira Binti Suffian as the manager with three staff who are in charge of assisting the manager and the business operations. Furthermore, this company sells a mix of well-known brands as well as clothing lines from well-known designers such as LUNAXSERENITY and Nabilah’s collections. For the time being, MANIS has only launched two major items from their collections which are the satin shawl and satin tops as the main staple, and accessories such as face masks and scrunchies. The main feature of MANIS is our superior quality of premium satin material used in the production of our apparel and product lines which we believe are different from other local stores in Malaysia.
MANIS has already custom its Facebook (FB) URL page, where customers can easily locate our page by clicking on this link https://www.facebook.com/manisbyamalin. Our Facebook page was managed to get 134 likes from people. To attract more engagement from online customers as well as to generate more sales, we had promoted our business by doing 12 teaser posts, 16 soft sell posts, and 16 hard-sell posts. Since then, our products provide a good insight for the continuation of our sale to our target customers as our Facebook pages had started to get recognition from online audiences. |
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