Assessing the variables of personal characteristics affecting the formation of investment intentionality: case of unit trust / Tan Kwe Lu ... [et al.]

• Main Authors: Lu, Tan Kwe, Abdullah, Azlina, Abdul Latif, Nurul Wahilah, Wei Kiong, Irene Ting
• Format: Article
• Language: English
• Published: 2012
• Subjects: Marketing; Personnel management. Employment management; Communication; Malaysia
• Online Access: https://ir.uitm.edu.my/id/eprint/59633/1/59633.pdf; https://ir.uitm.edu.my/id/eprint/59633/; http://myjms.mohe.gov.my/index.php/tifej
• Institution: Universiti Teknologi Mara

The paper examines the personal characteristics on unit trust investment among working adults in Malaysia. Specifically the objective of the study to investigate empirically the extent to which the personal traits contribute to the intention to invest in unit trust. Structured questionnaires were de...