Rural tourism: a case of Cameron Highlands, Pahang. The relationship between service quality & tourist loyalty towards tourist experience as mediator / Alif Azhari Ismail, Norhidayah Mohd Yusoff and Mohammad Izzul Hanis Abdul Rahman
This paper examined tourists’ evaluation of service quality in rural tourism destination, which is in Cameron Highlands, Pahang, Malaysia. Cameron Highlands is a highland, which is quite popular among tourists that want to see yet another side of Malaysia; a side where they can walk for hours in the...
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| Main Authors: | , , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/59893/1/59893.pdf https://ir.uitm.edu.my/id/eprint/59893/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |