Rural tourism: a case of Cameron Highlands, Pahang. The relationship between service quality & tourist loyalty towards tourist experience as mediator / Alif Azhari Ismail, Norhidayah Mohd Yusoff and Mohammad Izzul Hanis Abdul Rahman

• Main Authors: Ismail, Alif Azhari, Mohd Yusoff, Norhidayah, Abdul Rahman, Mohammad Izzul Hanis
• Format: Thesis
• Language: English
• Published: 2015
• Subjects: Travel and state. Tourism
• Online Access: https://ir.uitm.edu.my/id/eprint/59893/1/59893.pdf; https://ir.uitm.edu.my/id/eprint/59893/
• Institution: Universiti Teknologi Mara

This paper examined tourists’ evaluation of service quality in rural tourism destination, which is in Cameron Highlands, Pahang, Malaysia. Cameron Highlands is a highland, which is quite popular among tourists that want to see yet another side of Malaysia; a side where they can walk for hours in the...