Lassofy Skin Beauty / Nurul Syahirah Abang Taip

• Main Author: Abang Taip, Nurul Syahirah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Beauty, Personal; Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Hairdressing, barbering, beauty culture, cosmetology, etc. Including beauty shop practice
• Online Access: https://ir.uitm.edu.my/id/eprint/61150/1/61150.pdf; https://ir.uitm.edu.my/id/eprint/61150/
• Institution: Universiti Teknologi Mara

The name of my business is Lassofy Skin Beauty, and I am selling skincare products for the brand Axis-Y. I have created a Facebook page for my business as it encourages my customers to purchase my products via online through Lassofy Skin Beauty Facebook page. I have also provided my business phone number in the Facebook page in order the customers want to order my products or asking some questions regarding on my products, so that, I can interact and communicate with my customers. The objective of Lassofy Skin Beauty is to provide customers with a highly requested products from Axis-Y brand. Even though there are a lot of other skincare products being sell online, well-known and there are lots of competitors nowadays, but it will not stop me to sell something that will satisfy customers. Other than that, I am selling the products here in my place where there is not a lot of competition. The price of my products is affordable as the products have a very high quality and premium ingredients in it. Thus, my target market is for everyone such as Kuching and Samarahan residents, teenagers and adults who would like to improve their skin condition.