K-Food Mart / Nur Izzati Adha Zuman ... [et al.]

• Main Authors: Adha Zuman, Nur Izzati, Karim, Nurfiqa Aida, Shariyal, Nurhidayah, Azman, Nurizzaty Balqis, Azemi, Nurul Ain Afiqah, Zainal, Zulkhairi Hakimi
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Business; Shopping. Teleshopping. Consumer education; Cooking
• Online Access: https://ir.uitm.edu.my/id/eprint/62414/1/62414.pdf; https://ir.uitm.edu.my/id/eprint/62414/
• Institution: Universiti Teknologi Mara

K-Food Mart is a Private Limited Company Sdn Bhd registered under Companies Commission Malaysia (CCM) in the food and beverages (F&B) industry. K-Food mart is located at Jitra, Kedah. It is strategically located in small towns in Kedah with population of 20,000 residents surrounded by school and residential area. The goal of K-Food Mart is to provide our valued customers with unique and fresh Korean products as well as a pleasant service environment. This company is selling a wide range of Korean food products such as Korean Frozen Food, Korean Sauce, and also Korean Food Paste. K-Food Mart also engaged in offers ready-to-eat Korean food Product such as Oden, Ramyeon, Tobokki, Onigiri, soft drinks, and Ice Cream in variety flavors. This shows that we are a unique Korean Food Supplier. Other than that, our target market for the business are people around Jitra, Kedah. The populations there quite high with population of 20,000 residents and 40 per cent from the average contribute for the demand of Korean Food. With this, the population more increasing because of 40 per cent from the average contribute for the Korean Food Demand and can buy our products. By the demographic segmentation, we target for all the people from kids to adult to enjoy our Korean Food products. As a new company, we have competitors who have more experienced in Food and Beverages compared to us such as Dubuyo and Tesco. Nevertheless, K-Food Mart has many advantages over other competitors by having many choices of Korean Food. In business, our competitors might have some weaknesses. Therefore, our K-Food Mart Company have the opportunities to take their weaknesses becomes better in our business. K-Food Mart is a product that easy to get and eat. Our company is at high populations as in the area K-Food Mart is the only Food Store that offers Korean Food. However, K-Food Mart that serves Korean Food is more sophisticated and presents them in various ways. We ensure that our prices are affordable for the target market and remain within price range. Our product starts from as low as RM0.60 and hits the high to RM30 which is very cheap for the target market to buy. Not only that, advertising be done primarily through media social advertisement to provide information and create awareness about the existence of our product. Sale promotion will be used to promote our product to attract more customer to purchase our product frequently through the promotion given.