Shopwithty / Nur Izzati Adha Zuman ... [et al.]

• Main Authors: Zuman, Nur Izzati Adha, Karim, Nurfiqa Aida, Shariyal, Nurhidayah, Azman, Nurizzaty Balqis, Azemi, Nurul Ain Afiqah, Zainal, Zulkhairi Hakimi
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Business; Cooking
• Online Access: https://ir.uitm.edu.my/id/eprint/62805/1/62805.pdf; https://ir.uitm.edu.my/id/eprint/62805/
• Institution: Universiti Teknologi Mara

We have decided to choose Shopwithty as a company for this case study. There is a plethora of reasons we choose this company, but mainly is because it produces unique food in which this company implement such a great innovation from undiscovered vegetable into addictive snack. Shopwithty started commencing their business around 2018 by Nurliyana Izzaty binti Yaakub and it is based at Sekinchan, Selangor. The main product of Shopwithty is delectable handmade spicy bitter gourd crispy or known as “peria goreng pedas”. This uniqueness of this snack stands because they produce it with raw bitter gourd that they picked fresh daily at their own farm. To be added, this spicy bitter gourd crispy comes with various weight options, which is 200g, 500g and 1kg. Shopwithty is also known as home-based company, so they only have four manpower lead by Nurliyana Izzaty binti Yaakub. The other three workers involve in their operational process from picking fresh bitter gourd, processing, packaging, and posting the products. The business started from offline business where they only focused on the neighbourhood area, then they expand their business through e-commerce platform which is Shopee. Furthermore, the business is fully operating their business at home, and they do not have physical store where they can sell their product directly to customers. Because of this, Shopwithty rely solely with online platform where which also give them numbers of issues in terms of expanding their business awareness as well as guaranteeing quality of the products due to volatile shipping time. Besides focusing on e-commerce and around their neighbourhood, there are also few wholesalers or that sells their products. That is because their target customer is local people that intend to practice a healthy diet especially for senior citizen. To be added we could agree that older generation are not used the advancement of technology, and they find it difficult to search it online, thus practicing offline works best for local senior citizen. In the midst of this global pandemic and lockdown alternatives, almost every business face challenges and problems, this also includes Shopwithty, where they have to clarify several issues with their customers such as the products, deliveries, packaging, and also equipment issues. For a growing business, Shopwithty needs to upgrade their production material because it required a lot of time and labor work.