Using advertising design to spread the awareness of child abuse in the neighbourhood compound / Mohamad Najib Mohamed Salleh

• Main Author: Mohamed Salleh, Mohamad Najib
• Format: Thesis
• Language: English
• Published: 2022
• Subjects: Awareness; Advertising; Child abuse
• Online Access: https://ir.uitm.edu.my/id/eprint/63020/1/63020.pdf; https://ir.uitm.edu.my/id/eprint/63020/
• Institution: Universiti Teknologi Mara

Child abuse is not just physical violence directed at a child. It is any form of maltreatment by an adult, which is violent or threatening for the child. This includes neglect. Sometimes abuse is intentional, but not always. If parents or caregivers are no longer able to cope with caring for the child, this can result in dysfunctional behaviour and abuse. The issue of child abuse still occurs today. Education and continuous exposure to the community needs to be done so that they will be more aware of their surroundings. Among the causes of many cases of abuse occur due to lack of concern among the community because they often take the approach of letting go because they do not want to interfere and worry about the risk to themselves if they report the case to the police. There are a few steps that can be taken to avoid this problem such as producing advertising regarding the issue. Advertisement can help in educating society and spread awareness about the seriousness of this issue. Research was conducted using several methods such as quantitative, qualitative research methods and primary and secondary data. This research method is used to help researchers obtain information and support for this study.