The design issue of local SME food and beverage product labelling and packaging: designers versus audience perspectives / Wan Alia Najiha Wan Mahmud

• Main Author: Wan Mahmud, Wan Alia Najiha
• Format: Thesis
• Language: English
• Published: 2022
• Subjects: Design; Packaging; Labeling
• Online Access: https://ir.uitm.edu.my/id/eprint/64193/1/64193.pdf; https://ir.uitm.edu.my/id/eprint/64193/
• Institution: Universiti Teknologi Mara

The purpose of this study is to study the current design issue of SME food and beverage product labelling and packaging in Malaysia. Packaging has become a vital means for a differentiating item, and it also can attract consumer attention. Packaging is now an important aspect in marketing and is tre...