The use of social media in sales: individual organizational antecedents and the role of customer engagement / Azra Hannani Adni

• Main Author: Adni, Azra Hannani
• Other Authors: Jack, Suriani
• Format: Book Section
• Language: English
• Published: Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak 2022
• Subjects: H Social Sciences (General); Study and teaching. Research; Business; T Technology (General); Books and reading. Choice of books. Book reviews
• Online Access: https://ir.uitm.edu.my/id/eprint/65360/1/65360.pdf; https://ir.uitm.edu.my/id/eprint/65360/
• Institution: Universiti Teknologi Mara

Social media usage among customers has greatly increased. With an average daily time spent on social media sites of 121.18 minutes in 2012—an increase of 37% from the year before—people spent more time there than on any other type of website. Researchers are driven by this tendency to learn how to u...