Analysis of Mikae Natural Enterprise Company/ Izzah Dania Jasrie ... [et al.]

• Main Authors: Jasrie, Izzah Dania, Rafail, Roslizah, Justin, Fayunah, Mansiang, Stephanie Elsie
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Business; Aromatic plants. Aromatherapy. Including essences and essential oils
• Online Access: https://ir.uitm.edu.my/id/eprint/67341/1/67341.pdf; https://ir.uitm.edu.my/id/eprint/67341/
• Institution: Universiti Teknologi Mara

A case study is a technique of analysis as well as a specific research strategy for evaluating an issue. Analyzing a case study challenges students to put their knowledge and thinking abilities to the test in a real-life setting. The goal of Principles Of Entrepreneurship (ENT530) course is to instil a fundamental understanding of entrepreneurship from the perspective of a single entrepreneur. Mikae Natural Enterprise is know as a personal health care company that focuses on producing essential oil for babies and later they improve their target market to family. There are many products that they have produce and the most popular product is AO Waleet. With six years of experience in this essential oil industry, Mikae Natural has segmented the product itself through the utilization of natural ingredients produced from plants, fruits, herbs, and flowers that provide a variety of nutrients in health care and implement their mission to produce traditional products for the best infant care in the world. In this report,our group it will analyze the case study of Mikae Natural Enterprise. This study will consist of the detail overview of the Mikae Natural Enterprise in context of the company’s background, Organizational Structure, product, business strategies, and financial achievement. Besides, this studies also will discuss about the company’s SWOT Analysis of this company. It provide analysis about the strength, weaknesses, or threats face by the company and what are the opportunities identified for the company. Furthermore, we also will describe the major business problems face by Mikae Natural and identify its main cause as well as each possible solution is briefly described.