E-WOM in creating purchasing decisions on online hotel reservation / L.A. Wibowo ... [et al.]

E-WOM in creating purchasing decisions on online hotel reservation / L.A. Wibowo ... [et al.]

The purpose of this research is to find out the influence of e-WOM towards purchasing decision on visitors of online hotel reservation sites in Indonesia. This research used cross sectional method and verification approach with survey explanatory method, and the sampling was 200 respondents. E- WOM...

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Bibliographic Details
Main Authors: Wibowo, L.A., Dirgantari, P.D., Hurriyati, Ratih, Widjajanta, Bambang, Hijrianti, R.A.
Format: Article
Language:English
Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2020
Subjects:
Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Reservation systems
Online Access:https://ir.uitm.edu.my/id/eprint/67498/1/67498.pdf
https://ir.uitm.edu.my/id/eprint/67498/
https://www.jthca.org/
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Institution: Universiti Teknologi Mara
Language: English

Internet

https://ir.uitm.edu.my/id/eprint/67498/1/67498.pdf
https://ir.uitm.edu.my/id/eprint/67498/
https://www.jthca.org/

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