Cosmetic usage: understanding how major determinants are affecting users / Norudin Mansor, Desnika Efni Mat Ali and Aisya Ibrahim

• Main Authors: Mansor, Norudin, Mat Ali, Desnika Efni, Ibrahim, Aisya
• Format: Conference or Workshop Item
• Language: English
• Published: 2008
• Subjects: Marketing; Branding (Marketing)
• Online Access: https://ir.uitm.edu.my/id/eprint/68006/1/68006.PDF; https://ir.uitm.edu.my/id/eprint/68006/
• Institution: Universiti Teknologi Mara

Studies on cosmetics have received more attention not only from the users, producers, retailers, but also from the authorities who are governing the industry. The impact of the product usage received great attention but the understanding of its development is hardly explored. Regardless of this, fro...