Hijabyfrh / Nur Farah Amirah Mohamad Narizan

• Main Author: Mohamad Narizan, Nur Farah Amirah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Headgear. Including hats, hoods, etc.; Entrepreneurship. Risk and uncertainty; Business; Social aspects. Social marketing; Dressmaking and women's tailoring. Fashion; Dress accessories
• Online Access: https://ir.uitm.edu.my/id/eprint/68653/1/68653.pdf; https://ir.uitm.edu.my/id/eprint/68653/
• Institution: Universiti Teknologi Mara

Hijabyfrh's tagline is "Try it, Wear it, Love it." The primary goal of the business is to provide a high-quality hijab in a range of designs to suit everyone’s taste. Hijabyfrh offers extremely low and reasonable costs in addition to an excellent style that is ready to wear on our consumers. A small business's success is contingent upon its capacity to generate profits on a consistent basis. Similarly, at Hijabyfrh, I am attempting to provide the highest quality hijab possible in order to attract more clients. On 02 April 2018, I launched this business on social media platforms such as Instagram, Whatsapp, and Facebook. My target market consists primarily of students and working women. Since our first opening, I have had a lot of positive feedback from customers about the hijab that Hijabyfrh uses, as well as how comfortable and flowy it is on their heads. Hijabyfrh provided delivery services via courier and cash on delivery (COD) for folks living in close proximity to my neighbourhood. We developed the vision, mission, and logo for Hijabyfrh based on the usefulness of my product and the attractiveness to my target audience. Additionally, the reason for selecting the hijab as the primary product is to address the demand for Muslim women to wear the hijab stylishly. As a result, I feel that this business will thrive in the market for a lengthy period of time due to the customer's needs.