By.Mellodies / Nur Syazwani Mohamad Radzi

• Main Author: Mohamad Radzi, Nur Syazwani
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Scarves; Entrepreneurship. Risk and uncertainty; Business; Social aspects. Social marketing; Dressmaking and women's tailoring. Fashion; Dress accessories
• Online Access: https://ir.uitm.edu.my/id/eprint/68656/1/68656.pdf; https://ir.uitm.edu.my/id/eprint/68656/
• Institution: Universiti Teknologi Mara

By.Mellodies is my ready-existing online business that I created on 2017 starting from as a Drop-shipper and re-branding to my own brand on 2020. This brand are completely about variety of head scarves with different material, style and measurement that suit for every women. My business was fully started as my own branding on January 2020 with 3-4 Dropship and Agent under this brand. We started with 100 pieces of scarves back then and hire a photographer for the product photography and myself as a product ‘presenter’. Our brand are available on E-commerce website (Yezza), Shopee and Authorized Dropship. Basically, our best product are Bawal Cotton Voile that loved by so many people with price only at RM15/pieces. Then, with successful of this first collection, I started to bring in another collection with different material and type. Since 2020, we had sold more than 300 pieces of scarves since the business are only online basis and we had regular customer that regularly waiting for our collection. We are known because of the affordable price and great material provided to our customer.