Risha Scarves / Nurul Farisha Saipudin

• Main Author: Saipudin, Nurul Farisha
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Scarves; Entrepreneurship. Risk and uncertainty; Business; Social aspects. Social marketing; Dressmaking and women's tailoring. Fashion; Dress accessories
• Online Access: https://ir.uitm.edu.my/id/eprint/68663/1/68663.pdf; https://ir.uitm.edu.my/id/eprint/68663/
• Institution: Universiti Teknologi Mara

Social media marketing is the practice of utilizing social media platforms such as Facebook, Twitter, and Instagram to drive traffic and attention to a website. Apart from that, integration with marketing and social media is critical, as people are becoming increasingly reliant on the internet and technology. That is why the majority of businesses are investing in social media marketing to assist them in addressing the issue of new customer exceptions. Following that, a small business's success is dependent upon its ability to generate profits on a consistent basis. Similarly, at Risha Scarves, we work very hard to provide the highest quality scarves to our customers in order to attract more customers to our shop and, at the same time, increase our profits if we can sustain our business for an extended period of time. According to this report, Risha Scarves' Facebook page was launched on 17 April 2021 and has gain 123 likes on the page. Additionally, Risha Scarves is a brand name that enables hijab fans to style their stunning scarf in a fashionable manner. The main goal of the company is to offer a large selection of scarf at competitive prices to our customers. We also provide a giftbox filled with our scarves for those who want to surprise their loved ones. We created scarves that were distinctively unique to meet the needs of every woman, because every woman has her own different personality, which encouraged our customers to purchase more of our product. In addition, the low price of this product makes it very popular with many customers. As a result, it provides valuable insight into the continuation of our customer sales.