Frutismochi / Raudhahtul Husna Ismail

• Main Author: Ismail, Raudhahtul Husna
• Format: Entrepreneurship Project
• Language: English
• Subjects: Entrepreneurship. Risk and uncertainty; Business; Social aspects. Social marketing; Desserts, pies, and puddings. Pastry
• Online Access: https://ir.uitm.edu.my/id/eprint/68715/1/68715.pdf; https://ir.uitm.edu.my/id/eprint/68715/
• Institution: Universiti Teknologi Mara

Frutismochi is a local product inspired by Japanese dessert that offers a variety types and flavors of mochi that can bring joys to their customer once they tasted. Our rice cake or known as mochi is made of premium quality ingredients such as organic Japanese glutinous rice flour, organic sugar, and all kinds of high-quality fillings which some of them were imported. We offered affordable price range from RM15-RM28 which consist of two type of packs, 10 pieces per pack and 4 pieces per pack. The mochi is manufactured in Malaysia and the mochis are readily packed into those two types of packs. Our mochis consist of 21 flavors in total with three types of mochi to be served. This could give our customer choices to buy their preferable flavors. We are based at Melaka thus we provide self-delivery or Cash on Delivery (COD) also self-pickup to our customers; however, we do provide postage for our customers within West Malaysia only. Nevertheless, our business already registered and approved under Suruhanjaya Syarikat Malaysia (SSM) and Go-eCommerce. Our target audience is food and mochi lovers seeking for soft, chewy, and full of fillings with claimed as gluten free and suitable for vegan. Frutismochi targets all range of ages that is suitable for the whole family to enjoy the mochis altogether. The mochi is ready to eat, can be kept in the chiller for 3 to 4 weeks and in the freezer up to 6 months according to their expiry date in the packaging. Some of the mochi can be kept under room temperature for 10 days. The marketing strategy that Frutismochi has placed is creating attraction with customers which by making eating videos, sharing benefits with facts and close-up views of mochi. Therefore, customers will feel less pressure and increase our brand awareness. This approach will get consumer attention since we respect the requirements and desires of customers. Frutismochi currently owns and works solely by Raudhahtul Husna Binti Ismail and as a stockist agent for Royale Mochi. Facebook page becomes our main platform to promote and attract all the customers online including spread brand awareness and generate our sales all at once. Nevertheless, our sale postings for Frutismochi are by making teaser post, soft sell, and hard sell to promote our delicious mochi.