Sambal Bilis by Yunn'FJ' / Fayunah Justin

• Main Author: Justin, Fayunah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Business; Social aspects. Social marketing; Cooking; Cooking, Malay
• Online Access: https://ir.uitm.edu.my/id/eprint/68927/1/68927.pdf; https://ir.uitm.edu.my/id/eprint/68927/
• Institution: Universiti Teknologi Mara

“Sambal Bilis” Malaysians are familiar with this product. In Malaysia, it is a fairly wellknown item. The reason for this is that sambal is a popular dish in Malaysia. As a result, I made the decision to part ways with Sambal Bilis. The primary goal of this company is to expand the distribution of the Sambal Bilis product. On June 27, 2021, I launched my internet business using a social media platform. My target market includes people from all walks of life. This is because the sambal bilis that I make is not as hot as the sambal bilis that I make according to the preferences of the people. Since its inception, this product has received a lot of positive feedback, customers have given me a lot of positive reviews regarding the quality of this sambal bilis, both in terms of taste and quantity. I provide a fee-based delivery service to individuals in my immediate vicinity. I also give out presents to anyone who buy a lot of sambal bilis. This is one of our marketing strategies to get more people to visit our store and purchase our goods. I can sell 50 to 100 sambal bilis in a day. This has demonstrated that Sambal Bilis is a strong option with high-quality items that will prosper in Malaysia and beyond.