Price dimensions as determinants of consumer satisfaction : a study in the beauty and health product of Wisma DCL Borneo / Aziemah Ahmat
The prime objective of this study is to examine the dimensionality of price satisfaction. A total of 100 DCL consumers from Sabah were taken as respondents. The results as analyzed by frequency distribution, descriptive statistic, reliability test, correlation coefficient and regression analysis. Th...
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| Main Author: | |
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| Format: | Student Project |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/70095/1/70095.pdf https://ir.uitm.edu.my/id/eprint/70095/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |