Does eWOM affect guests’ experience expectation? An empirical analysis within the hotel and tourism sector / Nor Diyana Mohammed Shobri, Lennora Putit and Amirah Ahmad Suki

• Main Authors: Mohammed Shobri, Nor Diyana, Putit, Lennora, Ahmad Suki, Amirah
• Format: Article
• Language: English
• Published: Faculty of Business and Management 2021
• Subjects: Travel and state. Tourism; Information technology. Information economy. Knowledge economy. Digital divide; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/71033/1/71033.pdf; https://ir.uitm.edu.my/id/eprint/71033/; https://myjms.mohe.gov.my/index.php/JIBE/index
• Institution: Universiti Teknologi Mara

Nowadays, progressive developments in information technology and latest communication techniques have brought about increasingly significant variations in consumer behaviour. These changes have created a focused shift in companies’ business and marketing strategies. The hotel and tourism industry in...