Mama Diva Le Gateau / Noraufa Shariful Anuar and Nurul Ain Hasan @ Zulshamsul Haruni

• Main Authors: Shariful Anuar, Noraufa, Hasan @ Zulshamsul Haruni, Nurul Ain
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Cakes. Cupcakes
• Online Access: https://ir.uitm.edu.my/id/eprint/71214/1/71214.pdf; https://ir.uitm.edu.my/id/eprint/71214/
• Institution: Universiti Teknologi Mara

Mama Diva Le Gateau is a business founded by two friends, Nurul Ain and Noraufa. In May 2022, this business was established. It is a local business that sells "Kek Tapak Kuda," a vanilla and chocolate cake flavoured with nutella. This business was created to fulfil the social media portfolio assignment for the ENT530 Subject. Mama Diva Le Gateau is a cake company based in Kajang's Sungai Ramal. Ms. Shafika Binti Baharin, our provider, has created a homemade roll cake filled with Nutella spread. We both agreed on Mama Diva Le Gateau Kek Tapak Kuda as the brand name because the owner recognised herself as a "Diva of the hometown," and we added the word "Le Gateau" to mean "Cake" in Italian. Simply put, the combination of the words results in Mama Diva Cake. The purpose of this social media portfolio is for us students to identify a product and use social media, specifically Facebook (FB), for an online marketing campaign. All product information, financial estimates, and business posting captions are included in the portfolio. As a result of developing this portfolio, we now have a better understanding of how to achieve our sales goals for this business by using hard sell and soft sell captions. Additionally, by creating creative posts to engage and attract customers to purchase the products. This portfolio contains the following sections: business certifications, business introduction, target market, Facebook postings, marketing campaign, and sales forecast. Mama Diva Le Gateau demonstrates a good opportunity with market potential for success in providing a cake by utilizing the social media with applying the hard sell and soft sell methods captions. Due to the application of marketing campaign to our products, we have a great opportunity to increase our profit. We hope that by following the methods of utilising social media, we will be able to achieve our goals and receive the expected profit in the future.