Bittersweet by Nads / Amira Zalia Rahim and Nadia Syahira Md Nizam

• Main Authors: Rahim, Amira Zalia, Md Nizam, Nadia Syahira
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Cookies
• Online Access: https://ir.uitm.edu.my/id/eprint/71226/1/71226.pdf; https://ir.uitm.edu.my/id/eprint/71226/
• Institution: Universiti Teknologi Mara

Bittersweet by Nads provides desserts such as cookies for our customers. Our business offers affordable products as well as packages with different range of prices to our beloved customers. In addition, we also serve the Charge on Delivery (COD) service with an inexpensive fee. Our target customers are people who loves sweet desserts or in other words, people with sweet tooth who would love to try our special handmade cookies. Bittersweet also targeting people in the area of Shah Alam as we only provide COD service and not postage services for our products yet. We can deal with customer online for purchasing process as well as sharing more information about our cookies. This business started in 2019 and since then we are so humbled by receiving great review from our beloved customers. Most of the comments are positive which includes that our cookies are their favourite as it is so delicious. Our cookies also liked by so many due to the affordable price. Hence, this product provides a good insight for the continuation of sale to our customers. Since early of its opening, Bittersweet by Nads managed to receive more than 60 orders. Increasing demand for our products results into a good profitable sale revenue to our business project. Therefore, Bittersweet’s desserts and cookies is a good marketable product of choice that can be further expended to many different areas as the business keeps on growing.