Foodlicious / Nurul Nadia Ya'akob and Zufiqah Mohamad Zukeri

• Main Authors: Ya'akob, Nurul Nadia, Mohamad Zukeri, Zufiqah
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Confectionery
• Online Access: https://ir.uitm.edu.my/id/eprint/71326/1/71326.pdf; https://ir.uitm.edu.my/id/eprint/71326/
• Institution: Universiti Teknologi Mara

Foodlicious is a product that is oriented with the food and beverages business which is Chocojar. The reason why we choose Chocojar as our product is because this type of snacks has been everyone go-to snack since few years ago. The business ownership is partnership which is founded by Zufiqah binti Mohamad Zukeri and her Co-founder, Nurul Nadia binti Ya’akob. Our business was initiated in the middle of the year in 2022 due to the reason we would like to seek experiences for building our own business by selling small products first. The business plan has been constructed for about like 4 months before we launch the products that come along with a significant business strategy. For Chocojar, we produced four flavors which are dark chocolate, white chocolate, strawberry and matcha. The reason why Foodlicious provides various types of flavors is because to serve the customers with their own preferences. Our business currently operates at No 161, Jalan Besar, 16600, Pulai Chondong, Kelantan. Foodlicious is basically named after a decision that we have brainstormed together when finding the idea for our company’s name. Furthermore, we decided on Foodlicious is because we would like a simple name for our target audience easy to remember. To expand our business even more, we agreed upon the agreement to promote our business with a social media platform which is Facebook. Our mission in business is to widen all over the states in Malaysia in order to introduce our ‘masterpiece’ best-selling to the customers, hence, use social media platform. From Facebook, we are able to gain customers after promoting our products to Facebook by posting hardsell, softsell and teasers along that are only oriented with our business product which is Chocojar. Meanwhile, our vision is to provide a good quality service to the customers and to acquire a great customer experience by setting the price of Chocojar from Foodlicious for only RM8.90 which is very affordable to all folks. When it comes to business management, Zufiqah and Nurul Nadia perform great cooperation when handling the business and play our roles as a founder and co-founder. In terms of sales, Zufiqah will find a strategy to improvise the product based on feedbacks that are received from customers and any improvisation will undergo a lot of process and progression. On the other hand, Nurul Nadia takes over the promotion part and handles the engagement with customers by entertaining every customer’s orders. In terms of product, any new changes, for example flavors, both founders of Chocojar would perform a survey from customers to obtain the results whether the flavors that will be launched are suitable for customer’s needs and wants. The main factors that influence our sales are based on demographic sectors which encompasses the age of customers, genders, rate of income and type of lifestyles. Prior to Foodlicious business, most of our customers are students who do not have a high level of income, and type of leisure lifestyles. Therefore, students are our target market and that is the main reason why we choose to produce Chocojar. After approximately two months operating the business, we acquire sales RM 124.60 for selling 14 Chocojar and the amount will be deducted from the expenses that we spend in order to obtain the profits. The profits will be distributed evenly to the founders as we spend the same amount of expenses to produce Chocojar.