A study on customer satisfaction towards service quality : Novotel Kota Kinabalu 1Borneo hotel room

• Main Author: Alimin, Nur Atikah
• Format: Student Project
• Language: English
• Published: 2013
• Subjects: Entrepreneurship. Risk and uncertainty; Consumer satisfaction; Customer services. Customer relations; Hospitality industry. Hotels, clubs, restaurants, etc. Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/72075/1/72075.pdf; https://ir.uitm.edu.my/id/eprint/72075/
• Institution: Universiti Teknologi Mara

This study is about customer satisfaction towards the service quality of Novotel Kota Kinabalu 1 Borneo hotel room. This research was carried out at the hotel and it is based on quantitative approach. There are 50 questionnaires being distributed to the customers during check-in time and returned to...