Customers perception towards 5 star hotels in Kota Kinabalu city: locals and foreigners perspective / Khairiah Mazdiah Kalimin

• Main Author: Kalimin, Khairiah Mazdiah
• Format: Student Project
• Language: English
• Published: 2011
• Subjects: Travel and the state. Tourism; Homestay; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/72077/1/72077.pdf; https://ir.uitm.edu.my/id/eprint/72077/
• Institution: Universiti Teknologi Mara

This study is conducted to understand the perception of customers that can help towards the development of a hotel thus attracting new customers as well as sustaining the existing customers. Sets of 200 questionnaires will be prepared and will be distributed evenly to locals and foreigners with the...