A study on customer satisfaction towards services provided by Kota Belud hotel / Justin Dongeh

• Main Author: Dongeh, Justin
• Format: Student Project
• Language: English
• Published: 2011
• Subjects: Travel. Voyages and travels (General); Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/72080/1/72080.pdf; https://ir.uitm.edu.my/id/eprint/72080/
• Institution: Universiti Teknologi Mara

This study attempts to identify the customer satisfaction towards all services provided by Kota Belud Hotel at this point in time . Researcher wants to determine the demographic characteristics of KBH customers as well as its major profiles. Apart from that this study also tries to investigate custo...