SweetHeart Scarves / Imran Sani Mohamed Hassan and Ayu Maesarah Sakka

• Main Authors: Mohamed Hassan, Imran Sani, Sakka, Ayu Maesarah
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Hijab. Veils. Purdah. حجاب; Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/72421/1/72421.pdf; https://ir.uitm.edu.my/id/eprint/72421/
• Institution: Universiti Teknologi Mara

SweetHeart Scarves is a business that offers products that are suitable for women, particularly those who wear the hijab. We offer our customers with scarves that are fashionable, comfortable, high-quality at an affordable price. We also regularly run sales and promotions to attract more customers. We chose to sell scarves because the majority of Malaysians are Muslims and wearing hijab. Even though there are many stores that sell scarves, hijab is a marketable product. The designs and styles of scarves constantly keep changing from time to time, and people will never stop purchasing them and continuing to keep on following the trend. Our business is relatively new and has a long way to go. So, we always make sure to give our customers the best. We keep on working hard to ensure that our brand is achieving our goals and success. We are currently concentrating on an online platform and looking forward to having our physical store. We are focusing on promoting our product on an online platform, which is Facebook. As a small start-up business, we believe Facebook is a great platform for advertising our products since people nowadays are more into online where they can search and find information easily. Therefore, social media is one of the best online platforms to connect our business with customers because it actually assists in the slow but steady growth of our company.