A research on the appropriate advertising media for Syarikat Takaful Malaysia Sdn Bhd (STMSB) in developing public awareness on its products / Noor Fzlinda Fabeil

• Main Author: Fabeil, Noor Fzlinda
• Format: Thesis
• Language: English
• Published: 2000
• Subjects: Marketing; Promotions; Life insurance
• Online Access: https://ir.uitm.edu.my/id/eprint/75380/1/75380.pdf; https://ir.uitm.edu.my/id/eprint/75380/
• Institution: Universiti Teknologi Mara

This research is done in order to find the appropriate advertising media of Syarikat Takaful Malaysia Sdn Bhd (STMSB) that able to develop public awareness on its products. The development of this topic is derived from the present problems faced by STMSB, that is lack of awareness on STMSB's products among publics The main objective of this research is to determine the suitable advertising media that able to reduce the lack of public awareness on STMSB and its products, which will increase the demand for STMSB's products. Due to some limitations, such as budget constraints, manpower and time constraints, samples for this research were only selected among people in Kota Bharu, Kelantan. According to the findings that have been gathered, most of the respondents agreed that television able to make them aware on a product or service offered by a company. As the conclusion, STMSB should involve in television advertising actively rather than only advertise its products in certain newspaper and magazine in order to increase the degree of awareness among publics towards its products Besides, STMSB could add other marketing communication tools such as exhibition, seminar and expo, which conducted by its marketing officers. With this, public will able to accept the information from the marketing officers as they have already aware about the products offered by STMSB through advertisement in television.