A research on the appropriate advertising media for Syarikat Takaful Malaysia Sdn Bhd (STMSB) in developing public awareness on its products / Noor Fzlinda Fabeil
This research is done in order to find the appropriate advertising media of Syarikat Takaful Malaysia Sdn Bhd (STMSB) that able to develop public awareness on its products. The development of this topic is derived from the present problems faced by STMSB, that is lack of awareness on STMSB's pr...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2000
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/75380/1/75380.pdf https://ir.uitm.edu.my/id/eprint/75380/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |