A study to explore the factors that can motivate public in Kota Kinabalu to patronize bank Muamalat's Ar-Rahnu / Judy Stephen @ Anntennett

• Main Author: Stephen @ Anntennett, Judy
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Banking
• Online Access: https://ir.uitm.edu.my/id/eprint/75937/1/75937.pdf; https://ir.uitm.edu.my/id/eprint/75937/
• Institution: Universiti Teknologi Mara

The objective of this study is to explore the factors that can motivate the public in Kota Kinabalu to patronize Bank Muamalafs Islamic pawn broking or Ar-Rahnu. More specifically, to examine the factors or reasons of customers for choosing Bank's Ar-Rahnu rather than conventional pawn broking....