Cookies n dip / Amal Hakimi Mohd Adizuraimin ...[et al.]

• Main Authors: Mohd Adizuraimin, Amal Hakimi, Fairuz, Faris Danial, Sahillah, Syazwan Naim, Sarifuddin, Syahmi
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Planning. Business planning. Strategic planning; Bakeries. Baked products
• Online Access: https://ir.uitm.edu.my/id/eprint/75957/2/75957.pdf; https://ir.uitm.edu.my/id/eprint/75957/
• Institution: Universiti Teknologi Mara

Cookies N Dip is a business that use the combination of cafe and bakery concept. Cookies N Dip serves variety flavours of cookies and dipping to people that loves to try new things. Our cookies are different from the other cookies brands because in our cafe, the customers are free to choose their flavours in one full box and they can choose three different types of dipping flavours to eat with their favourite homemade cookies. Our cookies are freshly baked every day in the cafe. It is to ensure that our quality of product is sustained and to fulfil the satisfaction of our customers’ needs and wants. Our cafe is located at Pasir Gudang, Johor Bharu. Specifically, we choose to open our cafe at Bandar Baru Seri Alam area. We choose Pasir Gudang as our location of business because Pasir Gudang is the most strategic place and a well-known as the centre of the food hub. Our price for the cookies and dipping are reasonable for all range of income. Many ways that we use to emphasize our cafe such as develop a lot of marketing strategy to outstand the crowd of business that located at Pasir Gudang. The management of Cookies N Dip consists of 4 lead workers which are Amal Hakimi as the Manager and Financial Executive of Cookies N Dip, Faris Danial as the Marketing Executive, Syahmi Sarifuddin as Operational Executive, and Syazwan Naim as Administrative Executive.