A study on the potential customer's awareness towards tour package offered by Perpel Travel and Tours Sdn. Bhd. Kota Bharu Branch / Kamilah Baharuddin

A study on the potential customer's awareness towards tour package offered by Perpel Travel and Tours Sdn. Bhd. Kota Bharu Branch / Kamilah Baharuddin

Advertising plays an important role in promoting product or services that the company offers. Advertising is responsible to create awareness of the company's services, then attract customer, increase the likelihood of keeping customers, and developing their loyalty. Planning an effective adver...

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Bibliographic Details
Main Author: Baharuddin, Kamilah
Format: Thesis
Language:English
Published: 2000
Subjects:
HE Transportation and Communications
Marketing
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Advertising
Online Access:https://ir.uitm.edu.my/id/eprint/76796/1/76796.pdf
https://ir.uitm.edu.my/id/eprint/76796/
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Institution: Universiti Teknologi Mara
Language: English

Internet

https://ir.uitm.edu.my/id/eprint/76796/1/76796.pdf
https://ir.uitm.edu.my/id/eprint/76796/

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