Using advertising design to be knowledgeable about the beauty of down syndrome children / Muhammad Aidil Azizi Azian Sofian and Siti Sarah Adam Wan

• Main Authors: Azian Sofian, Muhammad Aidil Azizi, Adam Wan, Siti Sarah
• Format: Book Section
• Language: English
• Published: Kolej Pengajian Seni Kreatif (KPSK) UiTM Cawangan Melaka 2023
• Subjects: Commercial art. Advertising art
• Online Access: https://ir.uitm.edu.my/id/eprint/80553/1/80553.pdf; https://ir.uitm.edu.my/id/eprint/80553/; https://www.admelaka.com/index.php/research-and-publication/general-publication#flipbook-flip5/1/
• Institution: Universiti Teknologi Mara

When we talk about down syndrome, most people assume it is autism, especially in Malaysia. often, Down syndrome and autism are diseases that can be categorized in the diseases that always occur among children from birth. Down syndrome is a genetic condition that happens when a child is born with an extra chromosome. The extra chromosome affects the way the child's brain and body develop, leading to developmental delays, intellectual disability, and an increased risk for certain medical issues. A normal baby is born with 46 chromosomes, whereas babies with Down syndrome have an extra copy of one of these chromosomes, which is chromosome 21. For this final year project, I chose Down syndrome children as the main topic for my research. I will share the journey of my research until the execution. I’m starting by doing my research about Down syndrome through the internet first. I’m trying to find the problem that common related with my topic and usually happen in Malaysia. In the middle of my findings, I found that the problem still happens when people can’t differentiate between Down syndrome and autism. This problem also is from my preference because of when I ask my circle randomly about this, majority are saying that it’s the same. So, I decided to propose this topic to my lecturer, and she approved. For the next step after approval from lecturer, I conducted research to find a company or agency related to my topic, which is children with Down syndrome. So, among the organizations I discovered and attempted to contact were the Kiwanis Down Syndrome Foundation and Persatuan Sindrom Down Malaysia, and I had chosen Persatuan Sindrom Down Malaysia as my theme agency. This phase required me to acquire authorization from UiTM Alor Gajah Cawangan Melaka to undertake research for my final year project.