Impact of food quality influencing the behavioral intention on customer satisfaction: food outlet owner vs customer/ Soffian Mohd Ibrahim

• Main Author: Mohd Ibrahim, Soffian
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: H Social Sciences (General); Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/82473/1/82473.pdf; https://ir.uitm.edu.my/id/eprint/82473/
• Institution: Universiti Teknologi Mara

Food quality is the quality characteristics of food that is acceptable to consumers. This includes external factors as appearance (size, shape, colour, gloss, and consistency), texture, and flavour; factors such as federal grade standards (e.g. of eggs) and internal (chemical, physical, microbial),...