Company analysis: Panasonic Malaysia / Nurul Hidayah Mansor

• Main Author: Mansor, Nurul Hidayah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty
• Online Access: https://ir.uitm.edu.my/id/eprint/83726/1/83726.pdf; https://ir.uitm.edu.my/id/eprint/83726/
• Institution: Universiti Teknologi Mara

Panasonic is a company that focusing on Appliances, HVAC, Lightings and Electric equipment for living and commercial spaces. In this study, I was given an opportunity to do analysis on this company that have many products. I would like to focusing on fan application by their company. The product that I want to develop is ceiling fan which have many features to ease our daily basis. Other than that, I have done analysis on Panasonic Company to be able to determine their strength, weakness, opportunities and threats. It can improve the product of the company by doing this study. Besides that, it also looks into and figure out of the problem with the new technology of fan which is fan censored. The solution of the problem can be implemented on this study to have a better understanding. There are number of competitors which are Samsung, LG, Haier, Sony, Phillips, Whirlpool and Canon. In order to compete in the global market, new tactics must be developed. As a result, the blueprint has been subjected to some analysis and implementation. Last but not least, a SWOT analysis was created to highlight the company's strengths while also identifying measures to address the company's weaknesses.