Generic strategies: a driver for firms competitiveness in Nigerian Fast Moving Consumers Goods (FMCGs) sector / Abayomi Olarewaju Adeoye, Sunday Stephen Ajemunigbohun and Olajide Idowu Okunbanjo

• Main Authors: Adeoye, Abayomi Olarewaju, Ajemunigbohun, Sunday Stephen, Okunbanjo, Olajide Idowu
• Format: Article
• Language: English
• Published: Faculty of Business and Management 2023
• Subjects: Product management
• Online Access: https://ir.uitm.edu.my/id/eprint/84179/1/84179.pdf; https://ir.uitm.edu.my/id/eprint/84179/; http://myjms.mohe.gov.my/index.php/JIBE/index
• Institution: Universiti Teknologi Mara

Competitiveness has become one of the objectives of firms in today’s world especially in consumer goods sector. Every firm wants to have a reasonable share in the market to achieve specific firm goals which competitiveness is part of. To achieve this objective, consumers goods firms need to adopt ap...