Case study: OYO Hotels / Azrin Izzat Abdul Bari … [et al.]

• Main Authors: Abdul Bari, Azrin Izzat, Othman, Ilyanie Natasha, Mohd Sani, Nur Kaymilia, Ku Mohd Fauzi, Ku Farisha Nabilah, Wan Ismail, Wan Nur Husnina Athirah
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty
• Online Access: https://ir.uitm.edu.my/id/eprint/84939/1/84939.pdf; https://ir.uitm.edu.my/id/eprint/84939/
• Institution: Universiti Teknologi Mara

OYO Hotels is India's fastest growing branded network of inexpensive hotels, created in 2012 by young entrepreneur Mr. Ritesh Agarwal. OYO hotels have quickly spread around the globe. Similarly, OYO has attempted to be present in major metros, regional hubs, leisure destinations, and pilgrimage...