Reflecting customers’ innovativeness and intention to adopt islamic banking in Nigeria / Ahmad Muhammad Gumel and Mohammad Azmi Othman

• Main Author: Othman, Mohammad Azmi
• Format: Article
• Language: English
• Published: Faculty of Business Management 2013
• Subjects: Islam and economics; Marketing
• Online Access: http://ir.uitm.edu.my/id/eprint/8736/1/AJ_AHMAD%20MUHAMMAD%20GUMEL%20BMQR%2013.pdf; http://ir.uitm.edu.my/id/eprint/8736/; http://www.bmqruitm.com/
• Institution: Universiti Teknologi Mara

The primary objectives of this study are to investigate the relationship between consumer innovativeness and customers’ intention to adopt Islamic banking (2) to investigate the role of consumer innovativeness in relationship between attitudes, social influence, perceived behavioural control and int...