Increasing Tokopedia customer loyalty through electronic service quality dimensions with customer trust as intervening / Iqbal Reza Pratama and Alifah Ratnawati

• Main Authors: Pratama, Iqbal Reza, Ratnawati, Alifah
• Format: Article
• Language: English
• Published: 2022
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/88954/1/88954.pdf; https://ir.uitm.edu.my/id/eprint/88954/; https://e-ajuitmct.uitm.edu.my/v3/
• Institution: Universiti Teknologi Mara

Tokopedia is one of the e-commerce sites in Indonesia that is used by the public and business owners to manage their online store business easily and cheaply. This study aims to analyze the effect of electronic service quality on customer loyalty at Tokopedia with customer trust as an intervening va...